It was my pleasure to have a chat with UnHRDoF and learn about who they are and what they do.
Kendrickmusicfreak: Confirm band members and names (and band name!) – real names?
UnHRDoF: Joel Keitner (Producer / Guitarist) & Felicia Mittica (Vocalist)
Kendrickmusicfreak: How long have you been around? Has members come from other bands before?
UnHRDoF: We’ve been working on this project since Fall 2014 … released our 1st album late March and are currently recording our 2nd album. Have played a few shows and will play at some legendary venues here in Toronto this summer.
Kendrickmusicfreak: Do you write out your lyrics? Do you ever change a song’s lyrics in live sets?
UnHRDoF: Yes, I (Joel) write the lyrics. Updates to the lyrics occur right up until the recording sessions begin; however, not prior to live sets … at least so far !
Kendrickmusicfreak: Where do you usually gather songwriting inspiration? What is your usual songwriting process?
UnHRDoF: I majored in English Language and Literature in University with a focus on poetry. I work with certain themes; for example, “To Bits & Pieces EP” deals with love (but doesn’t use the word once) and branches off into sub-themes such as our inability to express love when the word has been used so many times without meaning “Meaningless”. Our upcoming EP deals more with time, focusing on how our mortality provides a limited amount of days to enjoy – so we have to make the most of them … The upcoming album has a very distinctive summer vibe and is called “Helios’ Circuit EP”.
Kendrickmusicfreak: Do you have a band website? Why or why not? Do you have a Facebook or Twitter? Do you use Bandcamp, Spotify or SoundCloud to share your music?
Kendrickmusicfreak: Do you think that online presence is important for fans to find you and critics to find your music to write about?
UnHRDoF: Of course our presence online is critical for reaching out to fans. We are receiving messages from listeners in Germany and Venezuela. It’s incredible to me how recording, since it’s advent, has allowed people to hear others from across the globe … but now with computer technology, internet and social media it is amazing how accessibly we are able to produce music and share it with others around the world!
Kendrickmusicfreak: What do you think about online music sharing? Do you ever give your music away for free? Why?
UnHRDoF: We don’t give away our songs for free; however, they are free to listen to on soundcloud.com/unhrd_of !
Kendrickmusicfreak: What genre of music do you consider your work to be? Who are your major influences?
UnHRDoF: We’re an Indie Electronic / Electronic Alternative-Rock Opera duo. I’ve always been a fan of so many genres that it’s very difficult for me to settle on being a band that only does a specific style … we experiment with classical, calypso, ska, dancehall, hip hop, house, funk, ska, blues, rock, EDM, etc. Heavily influenced by 90’s Alternative Rock (Red Hot Chilli Peppers, Smashing Pumpkins, Radiohead, Sublime) and Classic Rock (Led Zeppelin, Pink Floyd, Dire Straights) and current EDM (Melvv, Bassnectar, GRiZ, Grammatik, Flume, Disclosure, Hermitude, Rufus, etc.) to name a few artists and influences … though I could continue and go on endlessly !
Kendrickmusicfreak: What can you tell me about your instruments? (i.e., Are you subject to brand loyalty or will you play with whatever’s available? What made you choose the instruments you have now? Was it cost or was it a style/model/brand/color preference?
UnHRDoF: I produce the beats on Native Instruments Maschine … I play an Epiphone Dot (saving up for a Fender Strat or Les Paul) … using a Taylor 125W portable amp for gigs and Felicia’s incredible Operatic voice … pretty minimalist but our minds are our greatest piece of gear 😉
Kendrickmusicfreak: Which songs do you perform most frequently? Do you ever play any covers? Do you have a set play list?
UnHRDoF: We don’t play covers much as producing a song takes time – I’d rather focus on originality ! We play new songs and songs from our 1st EP – whichever we feel like playing !
Kendrickmusicfreak: What has been your biggest challenge as a band? Have you been able to overcome that challenge? If so, how?
UnHRDoF: Our biggest challenge is that we are unique and eclectic and so we’d love to play at a rock bar – but we’re too electronic … or we’d love to play a set at a club … but we’re too rock … luckily though there are venues and fans looking for original material … so it’s just about catering to your audience !
Kendrickmusicfreak: What’s your ultimate direction for your band? Are you seeking fame and fortune? or are you looking for artistry? or both ideally?
UnHRDoF: This is an experimental project for the sake of art ! Sure, we hope to tour and play at some exciting places – but really we’re just focused on making music that we think is fun and enjoyable … the idea is to move listeners both physically and emotionally while leaving them with something to contemplate.
Kendrickmusicfreak: Since everyone was a startup once, can you give any smaller or local bands looking to get gigs and airplay some tips
UnHRDoF: For bands just starting out I would encourage you to learn more about social media marketing – I wish I knew more about it when we released our 1st EP – we’re still learning from our mistakes … and these are mistakes that other’s made and could have instructed us on but I was too eager to release our songs that I didn’t bother …
Also, if you enjoy the music you’re making – that is all that matters. Not everyone is going to like what you make just like you don’t like what everyone else makes …
Kendrickmusicfreak:What are your top 5 Essential albums that own.
1) Smashing Pumpkins – The Melon Collie and the Infinite Sadness
2) Red Hot Chilli Peppers – Californication
3) Rancid – And Out Come the Wolves
4) Boston – Boston
5) Sublime – Second Hand Smoke
Check out the sounds at: https://soundcloud.com/unhrd_of